Enjoy app-etising


with our NEW


when you use the app

during your birthday month

for existing card members

for Rewards Members


Already a registered member?

If you have a plastic rewards card you can keep using it or replace it with the new rewards app. If you would like to continue using your card make sure you register it with us so you can manage your account details online, keep updated with member offers and receive a free muffin during your birthday month.


Reward FAQs

At Muffin Break, we pride ourselves on providing our loyalty customers with great value, with our 5th coffee free promise. Please see below some frequently asked questions to help you understand more about our great loyalty program.

  • General FAQs
  • Rewards App FAQs
  • Card FAQs
  • Q: What do I get if I become a Muffin Break Loyalty Member?A: As a Muffin Break loyalty member you will receive fantastic value through our buy four coffees and get the 5th free. You will also get a free muffin during the month of your birthday when you register your account along with a free registration coffee. Loyalty members receive information about exclusive Muffin Break deals and promotions.
  • Q: Do I have to redeem my free coffee at the time I receive it or can I accumulate them?A: It is recommended that you use your free coffee on your next visit to ensure you reap the benefits of our rewards program. However your free coffees will be available on your account for 300 days and can be used at any time up until this date.
  • Q: What if I purchase two coffees in one transaction? Will I receive coffee points for both?A: Yes, all customers who purchase any hot beverage will receive a single coffee point per hot beverage per transaction.
  • Q: Will I accumulate coffees with the purchase of any other hot beverages such as tea or hot chocolate?A: Yes, customers will accumulate coffees/hot beverages with every relevant purchase.
  • Q: Will I accumulate coffees for purchases such as Iced Coffee, Iced Chocolate or bottled drinks?A: No, the loyalty program is only valid for hot beverage purchases.
  • Q: Will my details be secure if I register?A: Yes, you can rest assured that we take care of your personal information. Please read our privacy policy for further details.
  • Q: Why do I not receive e-newsletters from Muffin Break?A: If you do not receive an e-newsletter from Muffin Break, this may mean you have not opted-in to the loyalty program. If you wish to opt-in, you can either login to your account (online or via the app) to select opt-in on your profile or alternatively, you can contact us at [email protected] Please ensure you provide your card number so we help you resolve any technical issues you are experiencing.
  • Q: How can I remove myself from the email listing?A: If you no longer want to receive emails from Muffin Break you can unsubscribe from any email you have received and you will be removed from our mailing list. The unsubscribe link is at the bottom of every email
  • Q: If I have a problem registering online who do I contact?A: You will need to contact Muffin Break via [email protected] and provide your card number, so we can help you resolve any technical issues you are experiencing.
  • Q: Why do I receive email offers from certain stores?A: If you visit a Muffin Break store frequently we may notify you of local offers available from that store, so you can take advantage of them on your next visit.
  • Q: If I purchase a medium size coffee will I receive my free coffee in the same size?A: The standard size for a free coffee as a part of the loyalty program is a small size
  • Q: When will I get my birthday muffin?A: Birthday muffins are awarded to customer who register their account either online or via the app. If you have registered prior to your birthday month, your birthday muffin will be available from the first until the 30th or 31st of that month.
  • Q: Can I use my Senior’s Card with my loyalty rewards?A: Yes, absolutely. You can use your Senior’s Card in conjunction with your loyalty account. Senior’s discounts are accepted with all purchases (only exclusions are combo deals).
  • Q: If I have three coffees on my account and purchase two coffees, can I claim the free coffee in the same transaction? A: In this scenario, you must wait until the transaction has been finalised before the free coffee is added to your account.
  • Q: If I have multiple free coffees on my account, can I use them in one transaction? A: Once you have accrued a free coffee, you should redeem that coffee on your next possible visit. However if you do have one or more free coffees saved and wish to use them at once, you can do this on your next transaction.
  • Q: Do I receive points when I get a special offer coffee? A: Loyalty members receive one point per purchased coffee. Free coffees whether earn through the program or via a promotion do not receive any points.
  • Q: Can my email address be used more than once? A: Customers are advised to use an unique email address for their account. Multiple accounts with the same email address is not permitted.
  • Q: How do I download the app?A: You can download the app by visiting the app store , searching for ‘Muffin Break Rewards’ and selecting the download option.
  • Q: How do I join the loyalty program through the app?A: Once you’ve downloaded the app, simply follow the prompts to setup your account. You’ll need to confirm whether you have a current plastic loyalty card OR if you don’t currently have a loyalty card.
    – If you have a current plastic loyalty card you’ll be prompted to scan your card using the app. You will then need to follow the prompts to update your app account.
    – If you don’t have a current plastic loyalty card, you can just sign up with the app directly. As you register you will create your own loyalty account.
    Whether you have an existing account or you need to set up a new one, you’ll be required to enter in some personal details including your first name & email address to ensure we can secure your account and identify you.
  • Q: If I have registered through the app, do I still need to register online?A: No, when signing up via the app, you’ll be asked to fill in your details that will automatically create your account. This is the same as registering online. However if you wish to login online, you can using the details from your app.http://members.muffinbreak.com.au/
  • Q: How do I transition my loyalty account from my physical card over to the app?A: If you already have a card, simply select the ‘I have a card’ button when signing up and you’ll be prompted to scan your card. At this time your phone will request access to your camera to scan your physical card. Scan your card by placing the barcode in front of your camera. The app will then confirm your card has been scanned successfully.
  • Q: What do I do with my loyalty card once I transfer over to using the app?A: It’s completely up to you whether you’d like to keep your plastic loyalty card, as you will still be able to use this as well as your digital loyalty card stored within the app. Transactions made using both cards will be linked to one account.
  • Q: How do I redeem my free coffees via the app?A: On the My Coffee card screen you will have the ability to flip your card and scan your membership barcode to redeem a free coffee. A free coffee can either be redeemed if you have existing free coffees available in your account OR if you have purchased 4 hot beverages and are redeeming your 5th coffee free. Your app homepage will display your virtual coffee cup showing how far away you are from redeeming your next free coffee.
  • Q: How do I know how many free coffees I have stored?A: In the app there is a ‘Vouchers’ screen which details out how many free coffees you currently have stored.
  • Q: Why do I need to turn on the notification option, when using the loyalty app? A: As a part of the loyalty app, we notify you when you have a free coffee along with any special deals or offers. However to receive this service you need to turn on your push notifications.
  • Q: Will I still get emails from Muffin Break if I download the loyalty app? A: Yes, we will still send you updates about national promotions, local offers and special events via your opted-in email address. Local offers will not be available through the app, there will only be available via email.
  • Q: Why do I need to turn on the notification option, when using the loyalty app?A: As a part of the loyalty app, we notify you when you have a free coffee along with any special deals or offers. However to receive this service you need to turn on your push notifications
  • Q: Can I update and change my details on the app? A: Yes, the app features your own profile page, which you can update and personalise. You can even connect your profile to your Facebook account and create your own profile picture.
  • Q: What does the app need my data for?A: We know how important your personal information is to you which is why we only collect the minimum information necessary to provide our services to you. For details on the information we collect and how we use is please view our Privacy Policy.
  • Q: Why does the app ask for my location services?A: The app will request your location services when searching for your nearest store, to provide you with the closest store to where you are currently located.
  • Q: What happens if I delete the app? A: If you delete the app you won’t lose any information because your membership details are linked to your membership ID, not stored in the app. Simply re-install the app and sign-in using your account details. If you can’t remember your login information, you can use the forgot your password link in the app or on the website.
  • Q: What if I forget to show my app at the start of the transaction?A: Unfortunately once the transaction is complete the app cannot be scanned. Please present your Muffin Break app at the start of the transaction so you don’t miss out on any coffees.
  • Q: My partner and I share the same physical loyalty card, can have the same loyalty account on our phone? A: No, coffees can only be added to one loyalty account/number. Each app has their own unique account and can not be replicated on any other device.
  • Q: When I use my app in-store my coffee cup image does not match the cup on the Muffin Break till screen. Why is this? A: The cup on your app shows your points prior to the transaction in progress. The till screen shows the points currently being add in that transaction. Once you the purchase has ended and you have paid for your coffees the point will show on your app.
  • Q: What do I do if I’m at the store and the scanner isn’t reading my loyalty app barcode? A: The store may have not reset their scanner which would initiate an update that allows them to read the barcode. We recommend you contact head office to inform them of this issue so we can fix this problem.
  • Q: I am a new loyalty user, but am unable to login via the website. How do I login? A: Loyalty App users don’t automatically have an account password for the website. To set your website password, click here (link to http://members.muffinbreak.com.au/Recover.aspx). You will be emailed a temporary code to allow you to login. Once logged into your account, you can change/create your password on the profile page on your account. However as a loyalty app member all of your details and information is displayed on your app, there is no additional features on the website. 
  • Q: What if I don’t want to register online?A: That is OK, however you will not receive the free coffee for registering online, and a free birthday muffin every year or any exclusive special offers via email but you will still be eligible for the every 5th coffee free benefit.
  • Q: What happens if I lose my registered card?A: You can log onto the website and select the ‘lost card’ option, enter your new card details and any coffees will be transferred across.
  • Q: What if I had registered online but have lost my password?A: You can go back online and click ‘forgot my password’ and an email will be sent to you with further instructions.
  • Q: What happens if I lose my card and it has not been registered?A: Unfortunately you will have to sign up again and start fresh with a new card.
  • Q: Do I only need to swipe my card when I buy a coffee?A: No you should have your card swiped for each transaction so we can make sure you don’t miss out on exclusive product offers. From time to time we may offer you exclusive product offers based on your purchase history so if we know what you love we’ll make sure you’re the first to hear about those products and any promotions.
  • Q: What if I forget to hand over my Muffin Break loyalty card during the transaction?A: Unfortunately once the transaction is complete the card cannot be swiped, therefore please present your Muffin Break Loyalty card at the start of the transaction so you won’t miss out on your coffees.
  • Q: I forgot to use my card on my last visit, I purchased two coffees and have the receipt. Can I still receive coffee points for my previous purchase? A: Unfortunately, if you do not present your loyalty card at the start of the transaction or forget to use your card, you won’t be able to add the coffees to your card.
  • Q: Can my friend and I have two separate cards and accumulate coffees together?A: No, coffees can only be added to one loyalty account/number. You can share the same card by splitting the key ring card and the main loyalty card but you can’t officially share your account.
  • Q: Why isn’t the app available on the Android platform? A: The Android version of the app will launch in April. The Muffin Break MEL app is available on the Android platform but this is an internal training app that you won’t have access to.
  • Q: Will I be required to purchase the Muffin Break app? A: The app is FREE and you will not be charged to use it.
  • Q: What if I don’t have a smart phone and I still want to use the Muffin Break Loyalty Program? A: We will still have our plastic loyalty cards available for customers that you can scan in-store. We don’t want you to miss out!